There are thousands of CBD products on the market right now. Indeed, you only have to scroll through our wholesale store to see just how many brands there are and, moreover, how many potential applications there are for CBD. From cosmetics to vapes and CBD for pets, the list of options is growing at a significant rate. This is great news for consumers and retailers alike. However, with increased options comes an increased risk of finding subpar products.
Of course, the inverse is also true. More options mean there will be more high-quality CBD products on the market. The point, however, is that there are choices aplenty and, as a retailer, you need to know how to find the right products. Knowledge and personal experience count for a lot in this business, so you should focus on upping your own game before you do anything else. However, once you’ve got the necessary knowledge and experience, you can use the following tips to ensure you only stock high-quality CBD products.
1. Research and Data
We say it time and time again, but studies count for a lot in this business. We’re a growing industry and researchers are studying the benefits of CBD in all areas. You need to look at the data out there. For example, Shannon et al studied the impact of CBD on anxiety and sleep. The data showed that CBD can have a positive impact both on quality of sleep and reduce anxiety.
As well as using general CBD research to guide your decisions, it’s also worth looking at product-specific data. A lot of CBD suppliers make bold claims, but not all of them are supported by evidence. Your job is to find products that are backed up by some evidence. Ideally, you want products that have been independently tested by third-party labs. Any product that has this backing is almost certainly a high-quality CBD product.
2. What’s the Source?
Another way to find the very best CBD products for your store is to check the source. Which company is selling the product, where is it made, and importantly, what’s in it? Always check the list of ingredients to make sure they’re pure. Indeed, any time you see something labelled as “proprietary blend”, you should be wary. This doesn’t mean it’s bad. However, by labelling something in this way, the manufacturer can get around the requirement to fully report what’s in something.
Therefore, the question you need to ask is: why would a company not disclose every ingredient? It could be that they want to protect a new type of blend/technology. It may, however, be a ploy to hide the use of filler and bulking agents. Therefore, if you’re going to stock quality CBD products, make sure you know where they come from, the reputation of the manufacturer, and the ingredients.
3. Authenticity and Realism
Authenticity is important. There’s nothing wrong with a brand being playful or having a casual tone of voice. However, you should be wary of any product that comes with outlandish claims. CBD is an emerging industry and even the smallest lies can hurt. Therefore, you need to make sure that the products you stock are legit. Pointing to scientific research and highlighting the potential benefits of CBD is fine. However, anything that says it definitively does something extraordinary should be avoided.
4. Lean on Us
The final way to find high-quality CBD products is to lean on us. Our platform is not just full of products, it’s full of information and industry insights. As well as articles on everything to do with the industry. This means you can scroll through our bestsellers and featured products with a degree of confidence. If you can lean on us and keep in mind the tips we’ve outlined in this article, you’ll be well on your way to finding the best CBD products on the market.
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